WhatsApp Business guides
Practical guides on the WhatsApp Business Platform, shared inboxes, pricing and running customer conversations as a team.
What Is the WhatsApp Business API? A Plain-English Guide
What the WhatsApp Business API (WhatsApp Business Platform) is, who needs it, how templates and the 24-hour window work, what it costs and how to get access.
Read guide →WhatsApp Business API vs WhatsApp Business App: Which Do You Need?
A practical comparison of the WhatsApp Business app and the WhatsApp Business Platform (API): users, automation, campaigns, cost, number use and coexistence.
Read guide →How to Manage WhatsApp Chats with Multiple Agents
A step-by-step way to run one WhatsApp number with several agents: shared inbox, assignment rules, teams, notes, response times and avoiding double replies.
Read guide →What Is a WhatsApp Shared Team Inbox?
What a WhatsApp shared inbox is, how it differs from WhatsApp Web and multi-device, which features matter and how to tell if your team needs one.
Read guide →WhatsApp Business API Pricing Explained (and How to Avoid Markups)
How Meta prices WhatsApp Business Platform messages: per-message template fees by category and country, free service replies, and the difference between direct billing and wallet markups.
Read guide →WhatsApp CRM: A Practical Guide for Growing Businesses
What a WhatsApp CRM is, which features matter (contacts, owners, notes, templates, campaigns, opt-in), how to set one up and mistakes to avoid.
Read guide →How to Assign WhatsApp Chats to Sales Agents
Manual assignment, online-first auto-assignment and team routing for WhatsApp chats, and how to pick the right method for your sales team.
Read guide →How to Automate Customer Support on WhatsApp (Without Annoying Customers)
Practical WhatsApp support automation: welcome and away messages, keyword replies, auto-assignment and when to hand over to a human.
Read guide →Your customers are already on WhatsApp.
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